The marketing industry has usually desired to attempt every new thing popping up, there’s always a brand new channel or strategy for growth, and marketers want to be the first to check and effectively use the “next big thing.” There’s nothing bad with testing out new techniques for social media (or some other channel) advertising. You have to try them, but you need to ensure it isn’t at the cost of those strategies that worked for them in the past, the ones that aren’t attractive or thrilling, but that get the work done. These social media advertising strategies may not be brand new, but they’re powerful. Bear in mind that going back to fundamentals is simple, cheap and would get you results.

Post it multiple times

The first 24 hours once you post a piece of content are the most important for bringing in traffic. When a piece of content material is new and the audience is seeing in for the first time, that’s the time when you’re going to get the maximum clicks. Boosting that content material on social media more than once in the same time-frame can effortlessly help you double your traffic. Right after you hit the post, promote your content right away on all your social networks, after which do it a couple of times within the first 24 hours. To avoid being considered spam, mix up your messaging. For example, use one which’s a summary, one that’s a query, and one that’s a quote to mix it up. If you’ve got somebody else to share your link, coordinate your publishing and boosting schedules if it can be done so all the posts occur within the first 24 hours. This time-frame is especially critical for YouTube videos – ranking is essentially decided with the number views and engagements a video gets on the first day after its uploaded.

Mail content to client database

A different way to enhance your engagement inside the first 1 or 2 days once you have posted some content is to send it out to your e-mail subscribers. Because your e-mail list is made out of your most dependable followers and they’re those who’re most likely to like and share your content material. For max reach, coordinate your email blast along with your social media posts and any other advertising you’ve lined up. Essentially, make all of your advertising and marketing channels work for you at the same time to get your new post in front of as many eyeballs as possible, as fast as you can. And don’t simply boost your text-based content on your emails. Incorporating video into newsletters (and ensuring the subject line consists of the word “video”) can grow your open rate by almost 6%. Content doesn’t need to be the latest in order to use these techniques, either. Good content will benefit from the same strategy as a new one, particularly if it’s been lately updated. Simply ensure you don’t keep older content in steady rotation on your emails; if customers see the identical piece time and again, they would most likely unsubscribe.

Content could be repurposed

If you take every piece of content material and reformat it for different channels, it could go on for a longtime after a video is uploaded to YouTube or a blog is posted. One benefit of repurposing content material is that it saves you time. The content is already there – you simply must tweak it so it functions in a verity of formats. For instance, you could do a live video after which you can chop it up into shorter Instagram videos or transform it into a text format. While re-purposing content, it’s crucial to format it natively for the platform you’re posting it on. You may transform your content into video, pictures, text, infographics – anything that works great for a particular channel and particular piece of content. Don’t attempt to make some thing if it doesn’t look natural; it’s wiser to do some thing proper than to do some thing simply to do it. When you’ve transformed one piece of content into numerous unique pieces of content, you may return to the first two strategies – promoting it throughout social networks and through e-mail – and now you’ve tripled the range of individuals who see that content. keep in mind the rule of 7: a client needs to go through your marketing messages at least 7 times before they take action. The greater the number of touch-points, the quicker you’ll get to seven. Before you begin spending plenty of time and resources into re-purposing any content, ensure that you’re focusing on high-quality content. You don’t need to create multiple variations of everything you post on social media, your blog or upload to YouTube. Wait and watch which topics and content perform really well, and then focus on them.

Find Successful Topics using analytics

In case you have already got a respectable amount of published content, use analytics to find out what your most successful subjects are after which create more content related to those subjects. There are numerous tools you could use to discover your successful topic. We use a variety of tools to figure out this. For instance, one of our clients is a skin care clinic and we used to do posts related to the treatments they offered, we discovered that their top-performing posts were related to anti-aging treatments. So now we’re putting extra of a focus on the same because that’s what resonates most with their target audience. That’s not to say that we are going to ignore other topics, we will not. However, we need to ensure that we’re giving the audience what they actually want on a regular basis. It helps the audience by giving them the information they are looking for, and it helps our customer by giving them customers The use of analytics as your guiding light means you’re not working based just on your instincts. You’re operating based on information, And that information will help you work on the correct topics and create the type of content that grows your traffic and engagement rate.

Conclusion

The key thing to remember here and for social media success, in general, is that you need to create informative, simple digestible content and use as many channels as you can to make it accessible. It’s not hard to do, however, it does take time and resources. It’s always a terrific idea to discover new avenues for social media engagement and reach, but bear in mind to include these old reliable techniques in the advertising and marketing mix. Don’t get so hung up on new techniques that you neglect to invest in the ones that have been working before.